CONFIDO

A decade ago, we started on our journey to transform lives by inspiring change that has a positive impact on people’s health.

Today, with significant expertise in multiple therapy areas, rare diseases and advanced therapies, we continue to inspire change by driving advocacy and uptake of life-changing products, brands and services.

At its core, we see every brand challenge as a behavior-change challenge. We tap into 4 core human truths that, when working together, can align beliefs, create value, and motivate positive change.

Who we are

Our public relations, marketing and advocacy specialists integrate their insights, ideas and incredible execution to generate impressive results. We are exclusively focused on health.

What we do

We work across earned, shared, owned and paid media to effectively tell your story. Our team navigates regulatory nuances to meaningfully engage audiences.

Services

Media strategic relationships

Traditional media remains a major influencer in today’s world and is a powerful way to distribute your message to key audiences. We have a strong track record of generating positive media coverage, through carefully cultivated relationships with journalists at national and regional newspapers, magazines, TV and radio stations, and online publications, as well as trade outlets.

We are specialized in

  • Thought leadership
  • Multi-media content
  • Event planning and production
  • Analyst relations
  • Product approvals and launches
  • Product life-cycle communications
  • Media training
  • Events management
  • Broadcast campaigns
  • Crisis communications and issues management

Education & training

Confido offers workshops and seminars for public and private sector firms, non-governmental organizations (NGOs), and community based organizations (CBOs) on integrating behavior change in public health interventions. We have tailored curricula for a wide range of participants: project managers and administrators, outreach workers and peer educators, donor groups and other program implementers.

Training topics include

  • Information Education Communication vs. Behavior Change
  • Integrating local knowledge for participatory approaches in global public health
  • Integrating behavior change in project design
  • Supporting behavior change during implementation
  • Qualitative research methods
  • Monitoring and evaluation of behavior change

Public affairs

Our team has a track record for adjusting policy environments to shape public opinion, raise awareness, manage issues, influence legislation, and promote market access. As experts in translating complex issues into compelling campaigns, Confido develops one-of-a-kind tailored strategies and tactical campaigns to support clients’ objectives to influence policymakers, staff members, and their constituencies.

We are specialized in

  • International Policy Issue Campaigns
  • Legislative and Regulatory Briefings
  • Policy Briefs and Analysis
  • Grassroots Engagement
  • Regulatory Agency Engagement
  • Executive Visibility
  • Surrogate, Influencer ID, and Stakeholder Targeting
  • Social Media Campaigns
  • National Issue Campaigns and Coalition Building
  • Advertising Development and Targeting
  • Testimonial Writing and Hearing Preparation

Online Seminars

Confido develops engaging and compelling online healthcare seminars & webinars. Our goal is to turn more leads into patients.
Our customized online medical seminars allow prospective patients to watch, listen and learn about healthcare programs from the comfort of their home at the time that is convenient for them by just completing an online registration form.

Educational seminars are available to the target audience 24/7, allowing them to participate at any time, anywhere. 

In this way, potential patients who are not able to attend in-person seminars can be captured. 

PR Surveys

At Confido we have developed a specialism for the PR survey, notably our capacity to design, and create surveys, drawing from them compelling and illuminating stories, and generating national media headlines.

Our collective of experienced, well-informed communications specialists, take direct responsibility for both strategy and implementation of your PR survey campaign, while balancing creativity with intellectual rigor and common sense, to deliver cut through media profile.

Our clients span all pillars of society from business and charity to government, and can rely on us both to generate ideas and to take a managerial load off their shoulders as we put plans into action and achieve results.

Over the last 12 months we have delivered campaigns that have generated front page stories, often in excess of 200 pieces of “real” media coverage, and have helped shape policy.

Social media & digital insights

Our communication and marketing programs are built through strategic insights, unparalleled creativity and the ability to measure success. Confido is comprised of specialists in analytics, visual communication, social media and web design. Working alongside account teams, they contribute strategic, integrated services that result in winning programs.

We are specialized in

  • Branding
  • Creative design
  • Video production and animation
  • Digital strategy
  • Social media marketing
  • Advertising and paid media management
  • Website design and development
  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)

Educational Content

Easily educate and engage with online medical educational videos, so more leads convert to patients.
Worldwide people watch approximately 400 billion online videos each month. Videos are the mainstream education method because they hold people’s attention, and can be watched over and over, increasing retention. Watching a medical or healthcare educational video is more engaging than reading a clinical white paper. Simply put, videos inform, make an impression, and are the most effective means of patient engagement.

With that said, not every medical video online is effective. There are lots of them out there that are not impactful, resulting in leads clicking off and moving on to another program. Sequence Health’s compelling videos will resonate with your online marketing leads so more leads will convert to patients. Healthcare video marketing is extremely effective when you have the right videos in place.

Social media & digital insights

Our communication and marketing programs are built through strategic insights, unparalleled creativity and the ability to measure success. Confido is comprised of specialists in analytics, visual communication, social media and web design. Working alongside account teams, they contribute strategic, integrated services that result in winning programs.

More info

We are specialized in

  • Branding
  • Creative design
  • Video production and animation
  • Digital strategy
  • Social media marketing
  • Advertising and paid media management
  • Website design and development
  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)

Education & training

Confido offers workshops and seminars for public and private sector firms, non-governmental organizations (NGOs), and community based organizations (CBOs) on integrating behavior change in public health interventions. We have tailored curricula for a wide range of participants: project managers and administrators, outreach workers and peer educators, donor groups and other program implementers.

More info

Training topics include

  • Information Education Communication vs. Behavior Change
  • Integrating local knowledge for participatory approaches in global public health
  • Integrating behavior change in project design
  • Supporting behavior change during implementation
  • Qualitative research methods
  • Monitoring and evaluation of behavior change

Media strategic relationships

Traditional media remains a major influencer in today’s world and is a powerful way to distribute your message to key audiences. We have a strong track record of generating positive media coverage, through carefully cultivated relationships with journalists at national and regional newspapers, magazines, TV and radio stations, and online publications, as well as trade outlets.

More info

We are specialized in

  • Thought leadership
  • Multi-media content
  • Event planning and production
  • Analyst relations
  • Product approvals and launches
  • Product life-cycle communications
  • Media training
  • Events management
  • Broadcast campaigns
  • Crisis communications and issues management

Online Seminars

Confido develops engaging and compelling online healthcare seminars & webinars. Our goal is to turn more leads into patients.
Our customized online medical seminars allow prospective patients to watch, listen and learn about healthcare programs from the comfort of their home at the time that is convenient for them by just completing an online registration form.

More info

Educational seminars are available to the target audience 24/7, allowing them to participate at any time, anywhere. 

In this way, potential patients who are not able to attend in-person seminars can be captured. 

Educational Content

Easily educate and engage with online medical educational videos, so more leads convert to patients.
Worldwide people watch approximately 400 billion online videos each month. Videos are the mainstream education method because they hold people’s attention, and can be watched over and over, increasing retention. Watching a medical or healthcare educational video is more engaging than reading a clinical white paper. Simply put, videos inform, make an impression, and are the most effective means of patient engagement.

More info

With that said, not every medical video online is effective. There are lots of them out there that are not impactful, resulting in leads clicking off and moving on to another program. Sequence Health’s compelling videos will resonate with your online marketing leads so more leads will convert to patients. Healthcare video marketing is extremely effective when you have the right videos in place.

PR Surveys

At Confido we have developed a specialism for the PR survey, notably our capacity to design, and create surveys, drawing from them compelling and illuminating stories, and generating national media headlines.
Our collective of experienced, well-informed communications specialists, take direct responsibility for both strategy and implementation of your PR survey campaign, while balancing creativity with intellectual rigor and common sense, to deliver cut through media profile.

More info

Our clients span all pillars of society from business and charity to government, and can rely on us both to generate ideas and to take a managerial load off their shoulders as we put plans into action and achieve results.

Over the last 12 months we have delivered campaigns that have generated front page stories, often in excess of 200 pieces of “real” media coverage, and have helped shape policy.

Public affairs

Our team has a track record for adjusting policy environments to shape public opinion, raise awareness, manage issues, influence legislation, and promote market access. As experts in translating complex issues into compelling campaigns, Confido develops one-of-a-kind tailored strategies and tactical campaigns to support clients’ objectives to influence policymakers, staff members, and their constituencies.

More info

We are specialized in

  • International Policy Issue Campaigns
  • Legislative and Regulatory Briefings
  • Policy Briefs and Analysis
  • Grassroots Engagement
  • Regulatory Agency Engagement
  • Executive Visibility
  • Surrogate, Influencer ID, and Stakeholder Targeting
  • Social Media Campaigns
  • National Issue Campaigns and Coalition Building
  • Advertising Development and Targeting
  • Testimonial Writing and Hearing Preparation
50
health brands we help to make a positive change
600
successfully digital campaigns implemented
2000
headlines for our clients
200
surveys around de world

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